Keith Loach

CrossFit Coach and Marketing/Community Relations Director

Keith Loach

CrossFit Coach and Marketing/Community Relations Director


Coach Keith was an elite National level skeleton Athlete, representing Canada for 8 years until retirement in 2010. Keith trained under some of the most renowned strength and conditioning coaches in amateur athletics (Stuart McMillan – Altis Sport, Kelly Forbes – San Antonio Spurs). After retirement as an athlete, Keith went on to act as the Skeleton National Program Development Coordinator and Assistant National Technical Coach until 2014. He worked closely as a teammate and coach of multiple Olympic Medalists, as well as National and development athletes.

After retirement as a skeleton athlete in 2010, Keith tried out CrossFit as a means to continue his fitness. He quickly discovered that the broadness of CrossFit as a general fitness program made him a much more well-rounded athlete than he had ever been. He was impressed at the effectiveness it has on the everyday person’s fitness level.

Keith is passionate about ensuring that his clientele are aware that CrossFit is not just a competitive sport, and its true purpose is for those looking for improved health and fitness in a non-competitive environment. He encourages a fun, safe and clean daily training environment that is community supported. His goal is to maintain a facility that people will want to come to, not one they feel they have to.


  • Business Management Diploma
  • CrossFit Level 1 (CF-L1)
  • CrossFit Level 2 (CF-L2)
  • National Coaching Certification Program — Level 2
  • Numerous Courses in the Canadian Sport Institute — Advanced Coaching Program